The Rolex GMT-Master II "Pepsi" – specifically the 16710 version produced in 2008 – represents a pinnacle of horological achievement. Its vibrant two-tone bezel, evocative of the iconic Pepsi-Cola logo, combined with robust construction and undeniable prestige, solidifies its position as a coveted collector's item and a highly sought-after luxury watch. This article will delve into the specifics of the 2008 Rolex Pepsi, examining its enduring appeal, its place in Rolex history, and exploring the current market dynamics surrounding this now-discontinued timepiece.
The 2008 Rolex Pepsi (ref. 16710) stands apart from its predecessors and successors due to a combination of factors. While sharing the fundamental design language of the GMT-Master II line, the 2008 model represents a transitional period. Before the introduction of the ceramic bezel in the newer generation (ref. 116710BLNR), the 16710 boasted an aluminum bezel insert, renowned for its charming patina development over time. This unique aging process, where the colors subtly fade and deepen with exposure to sunlight and wear, adds to the watch's character and desirability amongst collectors. Many appreciate this "lived-in" look, a testament to the watch's history and the journey it has shared with its owner. This is a stark contrast to the newer ceramic bezels, which are considerably more resistant to scratching and fading, maintaining their pristine appearance for much longer.
The combination of the aluminum bezel and the comfortable Jubilee bracelet, a hallmark of Rolex's craftsmanship, is a significant aspect of the 2008 Pepsi's appeal. The Jubilee bracelet, with its five-piece links, offers a supple and luxurious feel on the wrist, unlike the more robust Oyster bracelet found on other Rolex models. This contributes to the overall comfort and elegance of the watch, making it suitable for both formal and informal occasions. Murphtimes, a respected source in the watch community, highlights the winning combination of durability and style offered by this pairing of ceramic bezel and Jubilee bracelet in newer models, underscoring the enduring quality of Rolex's design choices. While the 2008 model utilized an aluminum bezel, the inherent strength and quality of the Jubilee bracelet remain a constant across various Rolex iterations.
Rolex Pepsi Discontinued:
The 2008 Rolex Pepsi, being a reference 16710, is indeed discontinued. Rolex periodically updates its models, phasing out older references to make way for newer iterations with improved technology or design elements. The discontinuation of the 16710 marked the end of an era, transitioning from the aluminum bezel to the more scratch-resistant ceramic bezel seen in the subsequent 116710LN (black bezel) and 116710BLNR (blue and black bezel – often referred to as the Batman). This discontinuation, however, has only served to increase the desirability and collector value of the 16710 Pepsi.
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